Youth Engagement Toolkit
I Have A Group
Target! Artwork is designed to show the community that young people are tired of being the target of tobacco industry marketing tactics. Use personal talents and stories to create several exhibits for the art gallery and have an official exhibit opening for the community. With the changes in marketing practices, your exhibits should draw attention to the fact that the tobacco industry target young people for years but are no longer allowed to.
Use the industry's quotes against them by broadcasting them Create collages and murals of advertisements clearly aimed at young people Make a comparison of "Then" and "Coming" ads. This activity ties into the Advocacy Activity "Active Art Show". Get Used to It! Stickers
The FDA will be enforcing a lot of marketing changes and it's important that people on the local level help them enforce the new policies. One way to make people aware of the changes that are coming is through "Get Used to It" messages. Pick a few of the changes that will affect your community most and make them into posters, cards, stickers, banners, and anywhere else that you can!
You can also turn this activity into a contest to see who can create the best slogan.
Operation Store Alert:
Operation Store Alert takes a snap shot of the amount of tobacco advertising in a community. The level and types of advertising can give your group a gauge on how much influence the tobacco industry has in your community.
At each store location, participants are asked to note the amount and type of advertising on the outside of the store, if the store is near a school, indoor advertising and placement and other tobacco product displays and record the information on the Operation Store Alert Report Card.
If you are interested in participating in Operation Store Alert, please contact TxSSC for more information and training materials.
What's in It? Display
Most of the ingredients in a cigarette can be linked to common household items such as toilet bowl cleaner, rat poison and candle wax. Get your school's permission to set up a table in the hallway or at lunch with a display of all the ingredients and the chemicals that are also in cigarettes.
There are several ingredients that are not safe to have sitting out unattended, so make sure there are a few people at the display to answer any questions people might have and to make sure nothing bad happens!
Warning Label Design Contest:
Until now, America had one of the mildest warning label requirements of any country. While the FDA Advisory Council is deciding what the new graphic warning labels should look like, have a contest to create your own designs! Your contest can be open to the entire community or just to students at your school. See if there are any stores in your community that would sponsor the contest by providing prizes.
You can Google Search "Cigarette Warning Labels" to see samples from other countries.
Create a PSA
The easiest way to get your message out to a large crowd is by using mass media. Pick a few topics about consuming tobacco that you think people need to know about and script a radio or television public service announcement to broadcast at your school. Have members of your group be the actors or voices for your message. A PSA is usually 15 to 30 seconds long and is gets the message across in a simple way. Think about catchy slogans or sayings that you can use to make your PSA memorable.
PSA topic ideas:
did you know...(what's in a cigarette, what's in the smoke, how many diseases it causes?) general health information changes that are coming, etc.
This activity ties into the Advocacy Activity "Broadcast".
Around the Block - Car Parade
This is a great activity if your community has a town square around the court house or if there are several key areas of town that you know will draw some attention. For most parades, people decorate their cars with ribbons and streamers, but for this parade you will be promoting your message. Use car chalk to write facts, statistics or quotes on your windows about the harmful effects of using tobacco products. Plan a time for the entire group to drive their cars around the square or in a certain area of town at the same time.
If you want to include younger students in your activity, or partner with a local elementary school, you can always turn it into a regular marching parade and just decorate posters.
Community Attitude Survey:
When was the last time someone in your community asked you what you thought about an issue the city council was talking about? Surveys aren't flashy but can be used in a lot of ways and can be fun to collect. Have people answer questions to find out if they support tobacco-free community events, restaurants, bowling alleys, etc.
Use Your Results:
take them to city council in support of a clean indoor air ordinance; use them to convince business owners to adopt a smoke-free policy tie the survey results in to an advertising campaign (i.e. 87% of people in our community support smoke-free restaurants).
"Mr. Wouldya" Survey:
Most communities are unaware of how easy it is for minors to obtain tobacco products. For this survey group members stand outside convenience stores (or other stores that sell tobacco products) and ask customers entering the store "Mr. wouldya buy me some cigarettes (or dip) if I give you the money?"" Based on their response, you hand them a "YES" or "NO" card, thanking them for helping keep minors tobacco-free or informing them how harmful tobacco products are.
Here are some sample YES and NO cards.